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/ Athlete Personal Branding: The New Frontier of Intellectual Property in Sports
Laura Hernández Bethermyt Senior Associate For decades, the economic value of sports was measured primarily in terms of results, goals, races, medals, and records. Today, however, that paradigm is no […]
/ Inventions That Changed the Way We Experience Sports
Alan Mella Associate, Alessandri Every sport we know today is the result of a quiet accumulation of innovations. Often, true progress occurs in the objects and details that accompany the […]
/ Illegal Markets Grow at the Expense of Soccer
The counterfeiting of jerseys generates millions and affects clubs, tax revenues, and formal employment; strengthening trademark enforcement is key, especially ahead of the World Cup. Eliseo Albornoz Salvatierra Alessandri On […]
/ New Labor Directorate Ruling on Exceptions to Working Hour Limits
On April 16, 2026, the Labor Directorate issued Ruling No. 252/20, which revisits previous rulings and establishes new doctrine regarding the concept of “immediate superior supervision.” Francisco Espinoza Area […]
/ How to Protect Innovation in Sports: Speed, Clay, and Goals
There is no single formula for protecting innovation; it depends on where value is created and how it is captured. Patents are suited to scalable, easily replicable products, mixed protection […]
/ From Rock Climbing to Skyscrapers: A Manifesto for Innovation in Sports
On World Intellectual Property Day, Alex Honnold’s leap reminds us that patents are not inert pieces of paper, but invisible harnesses that elevate human beings beyond their limits—from rock to […]